Yaya Touré Announces New Partnership with Ria Money Transfer

We’re thrilled to share that our client, Yaya Touré, one of football’s most iconic midfielders, has joined forces with Ria Money Transfer as their newest brand ambassador. This partnership marks a powerful coming together of a global sporting legend and one of the most trusted names in money transfer services.

From the Pitch to a Global Stage

Yaya Touré’s journey is built on resilience, ambition, and a deep-rooted commitment to his roots. Born in Ivory Coast, he went on to light up football stadiums around the world, winning major honours with clubs like Barcelona and Manchester City. Now, Touré brings that same global spirit to Ria, a company that enables people to stay connected across continents by sending money home safely.

In a statement, Touré said he’s proud to partner with Ria because their values align: a focus on community, trust, and helping people stay connected no matter where they are in the world.

What’s Next

Over the coming months, keep an eye out for exciting campaigns featuring Touré, from digital content to community activations. He’ll be front and centre of Ria’s efforts to emphasise the connection between mobility, money, and belonging.

Read more: https://www.riamoneytransfer.com/en/blog/yaya-toure-ria-money-transfer-partnership/