Refresh is a sports consultancy and production agency.

We are diverse. We generate ideas. We deliver. We live our definition; “give new strength or energy to; reinvigorate”, and have a proven reputation for delivering to the highest standards. We are proud to offer an unrivalled service to those who come to us for our creativity, competence and wide array of senior connections across the sports industry.

Communication is at the heart of everything we do. Making good decisions is what our business is all about – and we get no greater pleasure than seeing our clients prosper as a result.

Our job at Refresh is to work with clients to clearly identify their goals and aims, put in place a strategy with deliverables and then make it happen. As our clients succeed, our reputation grows. So you can be sure that you will always have a highly motivated team behind you.

We believe the sports and media industries can be so much better than they currently are. And at the heart of what will make this improvement a reality is increasing diversity. 

Increasing diversity in on and offscreen talent, the range and tone of content and how events – online and in person – are brought to life. 

Empowering athletes, brands and authorities to share their diverse stories of success and positive change is also where we specialise in as a company. 

Refresh has already been a key player in helping our industries develop and improve their performance. 

We are excited about the future and our role in getting there. 

We believe the sports and media industries can be so much better than they currently are. And at the heart of what will make this improvement a reality is increasing diversity.

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Increasing diversity in on and offscreen talent, the range and tone of content and how events – online and in person – are brought to life. 

Empowering athletes, brands and authorities to share their diverse stories of success and positive change is also where we specialise in as a company. 

Refresh has already been a key player in helping our industries develop and improve their performance. 

We are excited about the future and our role in getting there. 

Refresh has an established team with a wide range of experience who are all passionate about what we do.

FOUNDER AND MANAGING DIRECTOR

Leon is one of the most respected and well connected operators in the sports industry.

He began his career at Kick Racism Out of Football in 2002, before establishing himself as a leading broadcaster and film-maker for both BBC Sport and ITV Sport. As a consultant, he has worked with some of the biggest names in the sports industry and also helped respected sports authorities communicate effectively with their audiences.

Leon is a founder of the Black Collective of Media in Sport, Football Black List and the Sports People’s Think Tank – he is also the vice chair of the Sports Journalists Association.

He is an innovator and passionate leader who has dedicated his professional career to helping to improve the sport and media industries.

MEDIA AND COMMUNICATIONS EXECUTIVE

Andrew is an experienced and well-connected sports industry consultant working across media and athlete relations.

His proficiency in the industry has seen him work with the Voice Newspaper, BBC Sport, Octagon Sports and Entertainment agency, The Jermain Defoe Foundation and Sky Sports News.

Andrew is the media and communications lead for the Football Black List. He was celebrated for the contributions he has made in the role being named on the Ugo Ehiogu ‘Ones to Watch’ list in 2018.

He is a Sports Business and Innovation Masters graduate from Loughborough University and actively works within his community as a youth mentor supporting disengaged pupils to learn and reach their full potential.

TALENT AND EVENTS CONSULTANT

Lauren works across the talent portfolio, assisting and helping to manage our client accounts. She also assists with PR across several clients, helping to build relationships and ensuring our diverse range of clients gain publicity in publications such as Forbes, Sporf and The Voice. 

Lauren has also led and assisted on our events, with a focus on the Football Black List 2021 online celebration.

EVENTS & DIGITAL CONTENT CONSULTANT

J’nae works across all of the social media platforms, curating and co-ordinating content for our channels and Clients. Ensuring the profiles stay updated with relevant content while entertaining our target audiences. 

J’nae has assisted on a few of our events, but most recently led on the Football Black List Celebration, Birmingham. 

Prior to Refresh, J’nae graduated from Brunel University London with a degree in Sport, Health and Exercise Science. 

SOCIAL & DIGITAL CONTENT MANAGER

Joe is the lead for all things digital at Refresh, planning and delivering digital content strategies and social media management for a diverse range of Refresh clients.

He has a proven track record of growing social media accounts and increasing engagement – his portfolio includes work for PGMOL, Yaya Touré, The Football Association and Wycombe Wanderers FC.

Joe also leads the digital strategy for the Refresh events portfolio, including the UEFA MIP International Conference and PGMOL Breaking Barriers.

Joe is proficient in a range of software, including Streamyard, Adobe Photoshop, Premiere Pro and Final Cut Pro X.

Prior to joining Refresh, Joe graduated from the University of Birmingham with Masters in Strategic Management and was part of the Postgraduate Future Leaders Programme, and previously attained a First Class Honours degree in Sport Business Management.

CONSULTANT

Ashanti is a consultant working with Refresh, assisting our clients across a range of different areas.

He works closely with Leon on commercial deals, event management, and social media strategies.

Prior to working at Refresh, Ashanti gained experience in athlete management and has helped to run his family’s property portfolio since graduating from university.

EVENT CONSULTANT

Olga is an Events organiser with ten years freelance experience working at sporting events, conferences and charities. Prior to this, she started her career working in sports development and community organisations, within administration and press operations.

PRODUCTION CONSULTANT

Drew is an experienced, international award-winning senior producer and journalist.

Over his 20+ year career, he has written, produced and directed content for elite broadcasters and companies in Britain and the Middle East, including BBC News, BBC Sport, Endemol, Abu Dhabi Media, Sport360, Aurora Media Worldwide, News UK and Discovery.

Drew has taken the lead on a slew of content projects for Refresh, including as Series Producer and Writer of ‘Trailblazers’ for Eurosport, Producer/Director of ‘England, Black + Proud’ for the Football Association and leading on content for PFATV.

Chair of the Black Collective of Media in Sport (BCOMS), he is committed to helping drive positive change in the equity, diversity and inclusion of the UK sports media.

Get in touch with us

FOUNDER & MANAGING DIRECTOR

Read More ▼

Leon is one of the most respected and well connected operators in the sports industry.

He began his career at Kick Racism Out of Football in 2002, before establishing himself as a leading broadcaster and film-maker for both BBC Sport and ITV Sport. As a consultant, he has worked with some of the biggest names in the sports industry and also helped respected sports authorities communicate effectively with their audiences.

Leon is a founder of the Black Collective of Media in Sport, Football Black List and the Sports People’s Think Tank – he is also the vice chair of the Sports Journalists Association.

He is an innovator and passionate leader who has dedicated his professional career to helping to improve the sport and media industries.

MEDIA & COMMUNICATIONS EXECUTIVE

Read More ▼

Andrew is an experienced and well-connected sports industry consultant working across media and athlete relations.

His proficiency in the industry has seen him work with the Voice Newspaper, BBC Sport, Octagon Sports and Entertainment agency, The Jermain Defoe Foundation and Sky Sports News.

Andrew is the media and communications lead for the Football Black List. He was celebrated for the contributions he has made in the role being named on the Ugo Ehiogu ‘Ones to Watch’ list in 2018.

He is a Sports Business and Innovation Masters graduate from Loughborough University and actively works within his community as a youth mentor supporting disengaged pupils to learn and reach their full potential.

TALENT & EVENTS CONSULTANT

Read More ▼

Lauren works across the talent portfolio, assisting and helping to manage our client accounts. She also assists with PR across several clients, helping to build relationships and ensuring our diverse range of clients gain publicity in publications such as Forbes, Sporf and The Voice. 

Lauren has also led and assisted on our events, with a focus on the Football Black List 2021 online celebration.

EVENTS & DIGITAL CONTENT CONSULTANT

Read More ▼

J’nae works across all of the social media platforms, curating and co-ordinating content for our channels and Clients. Ensuring the profiles stay updated with relevant content while entertaining our target audiences. 

J’nae has assisted on a few of our events, but most recently led on the Football Black List Celebration, Birmingham. 

Prior to Refresh, J’nae graduated from Brunel University London with a degree in Sport, Health and Exercise Science. 

SOCIAL & DIGITAL CONTENT MANAGER

Read More ▼

Joe is the lead for all things digital at Refresh, planning and delivering digital content strategies and social media management for a diverse range of Refresh clients.

He has a proven track record of growing social media accounts and increasing engagement – his portfolio includes work for PGMOL, Yaya Touré, The Football Association and Wycombe Wanderers FC.
Joe also leads the digital strategy for the Refresh events portfolio, including the UEFA MIP International Conference and PGMOL Breaking Barriers. Joe is proficient in a range of software, including Streamyard, Adobe Photoshop, Premiere Pro and Final Cut Pro X.

Prior to joining Refresh, Joe graduated from the University of Birmingham with Masters in Strategic Management and was part of the Postgraduate Future Leaders Programme, and previously attained a First Class Honours degree in Sport Business Management.

Away from Refresh, Joe is a Level 4 football referee operating in the semi-professional game.

CONSULTANT

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Ashanti is a consultant working with Refresh, assisting our clients across a range of different areas.

He works closely with Leon on commercial deals, event management, and social media strategies.

Prior to working at Refresh, Ashanti gained experience in athlete management and has helped to run his family’s property portfolio since graduating from university.

EVENT CONSULTANT

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Olga is an Events organiser with ten years freelance experience working at sporting events, conferences and charities. Prior to this, she started her career working in sports development and community organisations, within administration and press operations.

PRODUCTION CONSULTANT

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Drew Christie – Production Consultant

Drew is an experienced, international award-winning senior producer and journalist.

Over his 20+ year career, he has written, produced and directed content for elite broadcasters and companies in Britain and the Middle East, including BBC News, BBC Sport, Endemol, Abu Dhabi Media, Sport360, Aurora Media Worldwide, News UK and Discovery.

Drew has taken the lead on a slew of content projects for Refresh, including as Series Producer and Writer of ‘Trailblazers’ for Eurosport, Producer/Director of ‘England, Black + Proud’ for the Football Association and leading on content for PFATV.

Chair of the Black Collective of Media in Sport (BCOMS), he is committed to helping drive positive change in the equity, diversity and inclusion of the UK sports media.