YANNICK BOLASIE – YB3
Yannick Bolasie came up with a fantastic concept for a skills based game called YB3 with his colleague and friend, Rayan Wilson. He wanted to turn this idea into an initiative that made an impact beyond his immediate audience of football fans following the club he played for.
We developed a YB3 brand and used our strong relationship with the Premier League to bring to life a national tournament at Yannick’s first club – Hillingdon Borough. Chelsea, Arsenal, Tottenham and Everton were amongst the clubs sending community teams to participate on the day. The tournament gained widespread media coverage both in the UK and internationally.
The YB3 tournament was the first collaboration of its kind with the Premier League and led to Yannick becoming a PL Reading Stars ambassador for the league.